Solar Halos
Year
2024
Industry
Renewable Energy, Solar Power
UI Design
Branding
Marketing Materials
About
FH Synergy is a team of experienced professionals offering carpentry, renovation and solar solutions. While their solar expertise was strong, it needed clearer visibility to consumers.
The challenge was to build a brand that would distinguish their renewable energy services from their broader portfolio, spark recall and encourage word-of-mouth sharing. The primary audience was landed homeowners, with factories, industrial facilities and commercial buildings as key secondary markets.
Brand Concept
The brand concept centers on transformation — moving from one state to a better one. The name Halo draws inspiration from the circle of light that surrounds the sun, as well as the metaphorical aura of glory often associated with something idealized.
Brand Identity
The lime green brand color is created by blending solar yellow with the blue of electricity, symbolizing the union of natural energy and modern technology. The identity is anchored by a distinctive line pattern inspired by alternating current, with a primary palette of lime green and yellow representing the sun. This line motif serves as the throughline across all brand visuals, reinforcing consistency and recognition.
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